In August 2024, Xiaomi overtook Apple to claim the position of the world’s second-largest smartphone brand, as reported by Counterpoint Research.
This achievement marks a significant milestone for Xiaomi, especially considering its month-on-month sales remained relatively flat. However, the company capitalized on Apple’s seasonal sales dip, allowing Xiaomi to surpass the tech giant for the first time in several years.
Xiaomi’s success can be attributed to a well-executed strategy of releasing key models that target specific price segments. By offering a diverse product lineup catering to various customer needs and budgets, the company was able to strengthen its market position.
Additionally, Xiaomi’s aggressive marketing campaigns, particularly in regions like Latin America, played a crucial role in sustaining its momentum even during typically slow sales periods.
This multifaceted approach has helped Xiaomi maintain steady growth in the competitive global smartphone market.
There have been many other phone brands such as One Plus and Huawei that have tried to enter Samsung’s and Apple’s duopoly, however it now seems that Xiaomi has planted itself as a competitor to the big boys.
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