Sometimes, an idea – or in this case, a meme – takes hold of social media, and the latest one has seen large groups of mainly teenage boys going to the cinema in suits to watch ‘Minions: The Rise of Gru.’
The TikTok trend is called #gentleminions, and it involves wearing smart attire whilst attending showings in cinemas of the latest Illumination animated release.
@tristanmicallef Despicable 😈🍌
The trend is mainly prominent on TikTok, with videos of the simple, fun and bizarre meme racking up millions of views as different groups give it their own spin. The participants could be seen lining up to hand their tickets, buying bananas prior to the film and cheering wildly when the title card or a cute minion moment plays.
@ig.jj_masarati8 Minions rise of alphas #gentleminions
However, some cinemas have taken to banning any group of young movie-goers from showing up in droves donning the classy dress-up.
And the reason could be very straight-forward: some groups are causing a bit of a ruckus. There have been complaints of individuals yelling at the screen and throwing popcorn at each other. The only cinema in Guernsey in fact had to cancel any screenings of the film due to vandalism.
@lyndon.c Despicable af 🍌 #fyp #minions #riseofgru #cineplex #gentleman
Meanwhile, the trend was endorsed by Universal Pictures, who tweeted out: ‘we see you and we love you’ to all those trying it out. This, despite the calls for refunds and complaints as the meme continues to market the movie.
@jamesnormandy Cannot be stopped 🍌 #minions #fyp #gentleminions #riseofgru #cinema
In conclusion, the trend in-and-of-itself is not offensive nor harmful, but teens trying it out are encouraged to be respectful of other theatregoers…as their attire is prone to suggest.
#MaltaDaily