Taylor Swift’s 11th studio album, “The Tortured Poets Department,” is set for release on April 19, and Instagram and Threads are joining in the celebration with exciting hidden features for fans.
Starting Monday (April 15), visitors to Swift’s Instagram page on mobile can discover a countdown to the album’s launch by pulling down and refreshing the profile. This countdown will guide Swifties to follow the artist on Threads, where more surprises await.
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Conversations tagged with specific hashtags like #TTPD or #TaylorSwift on Threads will reveal a special shimmer effect, and liking posts with these tags will trigger celebratory hearts on-screen.
Instagram and Threads have hinted at additional thrilling experiences coming soon. “The Tortured Poets Department” marks Swift’s first album of original material since her Grammy-winning “Midnights” in October 2022.
Alongside this, she released re-recordings of “Speak Now” and “1989” (Taylor’s Version) in 2023 during her Eras Tour. Swift has already unveiled the track list for “The Tortured Poets Department,” featuring three variants of the 16-track album, each with a unique bonus track: “The Manuscript,” “The Bolter,” and “The Albatross.” Notable collaborations on the album include Post Malone on “Fortnight” and Florence + The Machine on “Florida!!!”
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