As millions tuned in to watch yesterday’s match between Manchester United and Liverpool, one prominent logo which featured was that of VisitMalta. With the Premier League cementing its status as the world’s most popular football competition across the globe, a deep dive into the figures show that TV audiences have rocketed in the UK and the rest ofthe world, especially as many were stuck indoors.
Research from a company called SPORT+MARKT has found that the Premier League boasts an annual TV audience of 4.7 billion. The firm found that the games are viewed in 643 million homes around the world, along with bars and restaurants.
More than 1.4 billion people around the world identify as fans of a particular Premier League club. Chin has the most followers, ranking at around 300 million. This is followed by India at 147 million and Africa with an audience of 290 million.
This research was conducted in 2011, meaning that the numbers have exploded by then. It is safe to assume that approximately 5 billion people watch Premier League football at some point during the season. The Manchester United vs Liverpool match is one of the most watched matches in the Premier League calendar, garnering 4.5 million viewers in the 2020-21 season.
This comes after Malta’s long standing relationship with Manchester United was extended for another 5 years. Malta’s Ministry of Tourism and Visit Malta extended the status as a destination partner and celebrated a relationship of over 60 years this August. Manchester fans were delighted during yesterday’s game as they beat Liverpool at Old Trafford 2-1.
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