Uber is excited to announce the launch of its new Uber for Teens feature in Malta, empowering parents to invite teens aged 13-17 to create specialized accounts under their family profile. The new product is designed to provide a safer, more convenient ride experience for families, allowing teens to request their own rides while offering enhanced parental oversight and security features.
The Uber for Teens initiative is built with safety at its core, ensuring that parents can track their teen’s journey and access important information every step of the way. The new feature includes a set of tools to provide peace of mind for both teens and their parents. Parents can follow their teen’s journey in real time, with access to the driver’s name, vehicle details, and drop-off location.
Teens will be required to enter a unique PIN before getting into the car to ensure they are matched with the correct driver. Sensors and GPS data will detect any deviations during the trip, such as if the ride stops unexpectedly, triggering a check-in to confirm everyone’s safety.
Parents can reach out directly to the teen’s driver, or contact Uber’s safety line at any time during the ride. Only highly-rated drivers with a valid PHV license from Transport Malta will be eligible to receive teen ride requests. These safety features, which also include an emergency button, are automatically activated for all teen trips and cannot be turned off by the parent, teen, or driver, ensuring constant protection.
In addition to these safety measures, Uber has partnered with the Malta Police to create a centralized reporting process, managed by the Remote Reporting Unit. This collaboration aims to further enhance the security of the Uber for Teens feature and the Uber platform in Malta. Neyran Bahadirli, General Manager at Uber Malta, expressed her excitement: “We’re thrilled to introduce this new feature to families across Malta.
By integrating essential safety features, we are helping families stay connected and ensure teens can move around safely. This initiative reflects our continued commitment to enhancing the safety of young riders.”
The development of Uber for Teens has been a year-long process, with input from safety experts such as Safe Kids Worldwide and ParentZone, a leading organization working to ensure the online world is safer for children and families. Vicki Shotbolt, CEO and Founder of ParentZone, shared her support for the initiative: “ParentZone is proud to be collaborating with Uber to bring this safe solution to families.
Through consulting with hundreds of parents and teens across Europe, we’ve ensured that Uber is providing a transparent and secure ride experience.
With built-in safety features and constant parental visibility, parents can rest assured their teens are in safe hands.” Starting today, riders in Malta will receive an email informing them of the new Uber for Teens feature. For more information on how the teen accounts work and answers to common questions, visit the dedicated teen accounts information page.
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