One of Malta’s favourite snacks, Twistees, has switched up its packaging to a pink colour to raise awareness for Pink October. The month is dedicated to raising awareness on Breast Cancer, and Twistees is now jumping onto the good cause by selling packets with the iconic colour associated with the movement.
A donation to ‘Action for Breast Cancer Foundation’ is being made by Twistees on sale of the pink packets.
Twistees is Malta’s iconic branded snack established over 40 years ago, coming in nibbles with a whole range of flavours. As the brand continues to grow through innovative new marketing ideas, their latest move will help raise awareness about a situation which impacts thousands around the globe.
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Photo Source: Twistees Malta