Aitana, a 25-year-old woman with pink hair hailing from Barcelona, is inundated with weekly private messages from celebrities vying for her attention.
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However, there’s a twist—Aitana isn’t a real person; she’s the brainchild of artificial intelligence (AI), marking the emergence of Spain’s first AI-generated model.
Her creation stemmed from a challenging period for Rubén Cruz, the founder of The Clueless agency, who faced dwindling clientele. Recognizing the pitfalls of depending on human influencers, Cruz and his team devised Aitana as their in-house model to cater to brand collaborations.
Aitana, exuding an idealized physical appearance, has quickly become a sensation, amassing over 121,000 Instagram followers and garnering significant engagement. Despite her virtual existence, she commands substantial income, raking in around €3,000 monthly, with the potential to earn up to €10,000.
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Cruz emphasizes their motive: to secure a stable income devoid of the unpredictability and egos associated with human models. Aitana’s endorsements range from sports supplements to exclusive content on platforms like Fanvue.
Despite her digital nature, Aitana’s allure is such that even celebrities, oblivious to her AI origins, reach out to her romantically, illustrating the seamless integration of AI-generated personas into the social media landscape.
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