Spotify Wrapped for 2023 reveals intriguing trends that shaped the musical landscape.
Eurovision winners Loreen and Käärijä impacted the global charts, while Gen Z embraced a genreless approach, seamlessly navigating various sounds and prioritizing mood-driven playlists. Colombian enthusiasm for Mexican music surged, making Colombia the fifth-largest consumer of Mexican tunes, with an 85% consumption increase.
Indian classical instrumental music gained traction globally, with a remarkable 500% growth in consumption on Spotify in the last 24 months, primarily driven by listeners under 25. Afrobeats witnessed a 550% growth since 2017, with Rema’s “Calm Down” reaching a billion streams in 2023, marking a milestone for the genre.
Mandopop, featuring artists like Jay Chou and JJ Lin, experienced a 45% surge in monthly streams.
Notable Spotify listener habits included the creation of 200,000 breakup playlists, dominated by Taylor Swift and Ariana Grande tracks.
The release of Disney’s The Little Mermaid led to a 320% spike in its soundtrack streams, while the Barbie Official Playlist saw a staggering 1,560% increase following the film’s premiere.
Additionally, September witnessed a 580% rise in searches related to the Roman Empire, predominantly from male users, featuring songs like Coldplay’s “Viva La Vida” and Queen’s “Another One Bites The Dust.” Overall, Spotify Wrapped 2023 reflects a diverse and dynamic year in music consumption worldwide.
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