Following the Russian invasion of Ukraine, supermarkets have started to shelf off Russian vodka brands from sale as a sign of solidarity with the invaded country. Two UK supermarket chains have already removed two brands with immediate effect. Russian Standard vodka, which is distilled in St Petersburg, will no longer appear on shelves at Morrisons.
Co-op too said its decision was taken in response to the ongoing conflict, saying that because the drink is overtly marketed as being Russian and produced there, the removal was warranted. A spokesperson said that in response to the invasion, it will not be stocked for the foreseeable future. ‘Our members and customers will also be able to support the humanitarian response to help those displaced by the conflict by donating at our stores to the Disasters Emergency Committee (DEC) appeal.
With 2,600 stores receiving the appeal, the customer’s donations will be match funded up to £100,000. Other newsrooms are also reporting other European supermarket chains banning the vodka. Government-controlled alcohol monopolies in Finland and Sweden were the first to ban liquor sourced from the country on Monday, followed by authorities in Norway on Tuesday. This was followed by Latvia, Estonia and Lithuania, which straight up banned all goods coming from Russia.
Russian brands account for just 3% of all vodka consumption in Europe according to mark analysis firm IWSR. Brands such as Smirnoff are produced entirely outside of Russia. The ban is rather a symbolic move which will not have a major monetary impact on Russian vodka producers.
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