It’s 2022 and everyone is moving at rapid speed in a world with ever-increasing responsibilities and demands.
However, many have raised alarms that this lifestyle is leaving many people feeling tremendously lonely and disconnected from people. To combat this, Jumbo supermarkets, a chain in the Netherlands, decided to take on the challenge.
In 2019, the chain opened its first ‘Kletskassa’, or ‘chat check out’, in Vlijmen in Brabant. The idea was to offer customers the choice of a slow lane where chatting with the employee is encouraged should one not be in such a hurry.
Jumbo received such positive feedback about their concept that in September 2021 they pledged to spread them nationwide, with the aim of opening 200 new ones.
Chief commercial officer of Jumbo Colette Cloosterman-van Eerd said that many people, especially the elderly, sometimes feel lonely. Many employees jumped at the opportunity at working the chat stands, striking conversations with customers with all walks of life.
‘It’s a small gesture, but very valuable, especially in a world that is digitising and accelerating.’
#MaltaDaily