The Sidemen, a British YouTube group with over 146 million combined subscribers, are expanding their horizons beyond YouTube.
They’ve announced that Season 2 of their reality show, Inside, will premiere on Netflix in 2025, along with a US version.
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Known for their diverse content ranging from gaming to comedy sketches, the group—featuring creators like KSI and Vikkstar123—say they’ve reached a “ceiling” on YouTube and see this as an opportunity to reach new audiences.
Vik Barn described the move as “ambitious,” emphasising the journey from creating content in their bedrooms to collaborating with the world’s leading streaming platform.
Inside initially aired on YouTube in June, drawing 14 million views for its first episode. The show locks influencers in a house to compete for prizes worth up to £1 million.
Netflix’s interest signals a major step for the Sidemen, who will serve as executive producers with creative control.
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Despite their growth, the group remains wary of media scrutiny, avoiding political and social commentary to focus on their core mission: creating entertaining content.
Vik acknowledged the pressure but emphasised their commitment to staying authentic, even as they tackle the challenges of bringing their fast-paced production style to Netflix.
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