Searches for Fenty Beauty spike by 833% after Super Bowl show

It seems as though Google searches for Rihanna’s makeup brand Fenty Beauty experienced a boost of around 833% following Rihanna’s 13-minute Super Bowl Performance.

This came after a very brief product placement by the artist herself who reached over to one of her dancers to apply a new douse of the $44 Fenty Beauty Invisimatte Instant Setting + Blotting Powder.

When Fenty Beauty was launched back in 2017, Rihanna was praised for its then groundbreaking 40 foundation shades as only a few brands had such a wide range back then.

Following this, shade inclusivity is expected out of every single make-up brand, a trend set by the youngest self-made billionaire in the US herself.

This also comes after the halftime show product placements the completion is known for. It featured ads for Tubi, which decided to play a clever little trick on TV viewers, as well as M&Ms, who doubled down on their recent mysterious Maya Rudolph face-of-the-brand stunt.

#MaltaDaily