Pop star Sabrina Carpenter registered more voters during her “Short n’ Sweet” arena tour than any other artist partnering with HeadCount, a nonprofit focused on voter registration.
Carpenter helped register 35,814 voters during her 2024 tour, surpassing all other artists working with HeadCount. In addition, she had over 263,000 voter engagements, including people checking their registration status and finding polling locations.
Carpenter announced her collaboration with HeadCount before her tour began, which included 23 shows leading up to Election Day.
Her efforts contributed to a record-breaking year for the organisation, which registered over 450,000 new voters and engaged more than a million people. HeadCount’s success is attributed to artists like Carpenter, Green Day, and Ariana Grande, who use their influence to connect with younger fans.
Over 80 percent of the newly registered voters are from Generation Z or millennials.
This push for voter engagement comes as many celebrities join the 2024 election campaigns. For instance, Beyoncé endorsed Vice President Kamala Harris and appeared at a rally in Houston, Texas, alongside other artists performing to increase support for Harris and encourage voter turnout.
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