Launched by VisitMalta on Thursday, Marija, a virtual citizen, will be guiding tourists who wish to learn more about Malta’s history and everything happening on the island.
Marija was introduced at a conference organised by the Tourism Ministry on the Digital Tourism Roadmap 2030.
It will be bringing together the infinite possibilities of AI and incorporating them with a new immersive experience which allows people to access information about the island. She will be available on mobile applications and accessible in multiple languages to enhance visitor’s journey.
VisitMalta collaborated with Reimagine AI to create hundreds of 2D AI generated models which were narrowed to a single image. The image was then brought to life in 3D so that Marija looks like a real life Maltese woman.
View this post on Instagram
Tourism Minister Clayton Bartolo said that integrating technology with Maltese tourism is the way forward in the age of digitisation. ‘What was once known as a barren rock in the middle of the Mediterranean today is not only one of Europe’s best performers in economic growth but is now climbing up the ladder to become a digital bastion on the International stage.’
Maltese content creator, Dora Falzon, recorded many hours of dialogue and, through such recordings, an AI duplicate voice was created. Language was crucial to get the pronunciation of Maltese right.
#MaltaDaily