Prime Energy, the popular drink endorsed by influencers and gaining viral attention, is now under scrutiny due to concerns about its high caffeine levels, which may pose potential risks.
Senator Chuck Schumer has called upon the Food and Drug Administration (FDA) to launch an investigation into Prime Energy. Each can of the drink reportedly contains 200mg of caffeine, equivalent to roughly two cans of Red Bull or six cans of Coke.
Schumer expressed worry about the drink’s impact on children, stating that it has become a coveted status symbol among kids this summer. He labeled it a “serious health concern” targeting young individuals.
Prime drinks were created by YouTubers KSI and Logan Paul, and their sale has caused chaos in supermarkets since their release.
Videos surfaced online depicting people pushing and shoving to obtain Prime Hydration drinks, and KSI even urged fans to stop purchasing the drink at exorbitant prices, as reports indicated bottles were being sold for up to £100 each.
Two variants of Prime drinks exist: Hydration, which does not contain caffeine, and Energy, which does.
A representative from Prime emphasized the significance of distinguishing between the two, as they are “vastly different” products.
They stated that Prime Energy contains a caffeine amount comparable to other popular energy drinks and complies with the legal limits in the countries where it is sold.
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