“Peach Fuzz,” a soft and velvety pinkish-orange hue, has been declared Pantone’s Colour of the Year for 2024.
Officially designated as “Pantone 13-1023 Peach Fuzz,” this colour is characterised by its gentle and subtly sensual qualities, reflecting a yearning for closeness and connection, as described by Leatrice Eiseman, the executive director of the Pantone Colour Institute.
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Pantone, renowned for its colour-matching system established in the 1960s, annually selects a Colour of the Year through extensive research conducted by its Colour Institute.
In contrast to the bold choice of “Viva Magenta” in the previous year, Peach Fuzz embodies a more muted tone. This shift is attributed to the current global landscape marked by a tumultuous war and a tense election year.
The colour experts at Pantone, utilising various sources including movies, art, fashion, and technology, carefully curate the Colour of the Year to reflect the prevailing sentiments and trends.
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Peach Fuzz is anticipated to make appearances in diverse products, including rugs, wallpaper, fabric, makeup, and tea, aligning with Pantone’s tradition of influencing design trends.
Already embraced by celebrities like Taylor Swift and the Rock in the fashion world, Peach Fuzz is perceived as a rediscovered neutral, poised to permeate various facets of our lives and provide a sense of quiet and respite in the face of current challenges.
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