
As Meridianbet once again joins the global celebration of World Blood Donor Day on June 14, the company reaffirms how it transforms corporate values into meaningful action. Across multiple countries and markets, Meridianbet and the Meridianbet Foundation are organizing and participating in voluntary blood donation drives—reiterating a long-standing commitment to public health and community solidarity.
Meridianbet Joins Global Effort to Tackle Blood Shortages, Turning Employee Action into Lifesaving Impact
In 2025, blood donation remains an urgent yet under-addressed issue. Globally, around 118.5 million units of blood are donated each year, yet demand still outpaces supply—especially in low- and middle‑income countries, which account for 60% of donations while representing 84% of the global population.
Recognizing this gap, Meridianbet has transformed its support for healthcare into a coordinated, multinational blood donation campaign, helping national health systems address dangerously low reserves.
From Local Action to Global Movement
What began as a local initiative in Serbia has evolved into a multi-market movement, with employees in Europe, Africa, and Latin America stepping up. These efforts are more than symbolic—they’re part of a wider CSR and ESG strategy, which saw over 293 social impact actions in 2024 alone.
One standout story comes from a Meridianbet employee who has donated blood more than 40 times, becoming a role model across the company. “When you realize that one unit of blood can save up to three lives, it becomes clear—we’re not just giving blood, we’re giving someone another chance,” he said.
Jelena Jocić, spokesperson for the Meridianbet Foundation in Serbia, adds: “We don’t wait for a report to act—we live our values every day. Donating blood is the purest form of giving, and we are proud that our teams across markets are stepping forward, again and again.”
Solidarity in Action: Supporting Healthcare Systems
Meridianbet’s activities are conducted in full coordination with national blood transfusion services and local health authorities, ensuring safety and medical compliance. In Malta, for example, Meridianbet employees supported the country’s blood donation system, which relies heavily on civic responsibility due to Malta’s small population size.
Want to donate blood in Malta?
Visit the National Blood Transfusion Service at Guardamangia, or look out for the Mobile Blood Donation Unit, which frequently visits different localities.
For more info, visit: www.blood.gov.mt
Even one donation can help save a life—and your contribution can make a real difference in the community.
Blood Donation as Part of Meridianbet’s Broader Healthcare Commitment
This global blood drive builds on a wide range of other healthcare initiatives, including:
Donation campaigns for maternity hospitals through the “Scan. Help.” initiative
Direct support to health centers in underserved areas across LATAM and Africa
Breast cancer awareness campaigns, conducted simultaneously across 12 countries
These activities align with the UN Sustainable Development Goals (SDGs), particularly SDG 3: Good Health and Well-being. Meridianbet is also a proud member of the UN Global Compact.
Empowering Employees as Catalysts for Good
Meridianbet’s social impact is driven by its people. In 2024 alone, employees dedicated over 5,027 hours to community activities. The blood donation drive is not only a healthcare effort—it also strengthens team unity and reinforces company values.
With 293 CSR initiatives and over 18,000 direct and indirect beneficiaries in 2024, Meridianbet continues to lead by example.
About Meridianbet
Founded in 2001, Meridianbet is a leading sports betting and gaming group licensed across Europe, Africa, and Latin America. As part of Golden Matrix Group (NASDAQ: GMGI), the company operates a scalable proprietary tech platform and a robust omnichannel presence. Meridianbet actively supports the UN Global Compact and aligns its CSR efforts with healthcare, education, environmental sustainability, and responsible gaming.
Learn more at: ir.meridianbet.com
For more information regarding Meridianbet and what they offer, visit their website to learn more.
Disclaimer | Meridianbet is licensed by the MGA. License number MGA/B2C/134/2007. Play responsibly. For help visit www.rgf.org.mt. Players must be over 18. Terms and conditions apply
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