Nike has ventured into the weight equipment market with the introduction of its subsidiary, Nike Strength.
This new brand is dedicated to providing home gym equipment to enhance individual athletes’ fitness pursuits. The Oregon-based company now offers a range of branded gym essentials, from barbells, dumbbells, and bumper plates to kettlebells, benches, squat racks, and specialized attire for resistance and weight training.
Noteworthy among these offerings are the eco-friendly rubber bumper plates, made from Nike Grind rubber derived from recycled materials. The collection is available for purchase online at Nike Strength’s website, accompanied by a dedicated Instagram page.
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Nike’s foray into gym equipment underscores their commitment to delivering high-quality tools for both everyday and elite athletes. The product lineup includes dumbbells in pairs up to 100lbs, individual kettlebells up to 88lbs, barbells in 15kg and 20kg variants, and a range of bumper plates in various colors and weights (10 to 45lbs).
Additionally, change plates are sold in pairs with increments from 1.25 to 10 pounds, and there are two options for squat racks along with a squat cage.
The launch of Nike Strength marks a significant step for the brand, reflecting their ongoing dedication to offering premium products that support athletes in their unique training endeavors.
Among the standout items are the environmentally-conscious rubber bumper plates, created from recycled materials, contributing to Nike’s sustainability efforts. The products are now available for purchase online and at select retailers, including Dick’s Sporting Goods and Scheel’s.
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