YouTube superstars Mr. Beast, Logan Paul, and KSI have joined forces to launch “Lunchly,” a new grab-and-go lunch option aimed at shaking up the lunch market dominated by Lunchables. The trio, known for their success in energy drinks and entertainment, are now expanding into the food industry with a focus on healthier alternatives.
In a joint statement, Mr. Beast, real name Jimmy Donaldson, explained the vision behind the new product: “We’re here to disrupt the lunch market for kids with healthier, better-tasting options. Lunchly is all about giving kids a fun, grab-and-go meal that’s not just delicious, but also good for them.”
Lunchly will feature a variety of meal options, including Turkey Stack ‘Ems, Pizza, and Fiesta Nachos, and will include KSI and Paul’s Prime energy drinks and Mr. Beast’s Feastables bars. Logan Paul emphasized the importance of offering a healthier choice, stating, “It’s time to provide a better option for those looking for a convenient, healthier choice.”
With over 350 million combined YouTube subscribers, the creators aim to revolutionize the way kids eat lunch, delivering a nutritious and fun alternative to the market.
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