YouTube sensation MrBeast, renowned for extravagant giveaways and viral stunts, is reportedly in advanced talks with Amazon’s Prime Video for a reality-competition show, as confirmed by Variety.
While specific details, including the show’s title, remain undisclosed, the format is expected to mirror MrBeast’s YouTube challenges, featuring substantial cash prizes.
Amazon declined to comment on the rumoured deal, and MrBeast’s representatives have not responded to inquiries. Initial reports from Puck suggest the potential deal could be valued at around $100 million, but caution that it has not been officially finalised.
MrBeast, also known as Jimmy Donaldson, holds the title of the most-followed individual creator on YouTube, boasting 233 million subscribers. Amazon aims to leverage his massive online presence to attract viewers to the Prime Video show.
Beyond YouTube, Donaldson manages various channels, such as MrBeast Gaming and Beast Reacts. The 25-year-old internet sensation is reportedly the highest-earning creator, accumulating an estimated $82 million in gross earnings from June 2022 to June 2023, according to Forbes.
Additionally, Donaldson is involved in diverse business ventures, including Feastables, a snack food line, and the MrBeast Burger restaurant chain.
Despite his success, Donaldson faced legal challenges, with a lawsuit against Virtual Dining Concepts, the operator of MrBeast Burger, alleging reputation damage and seeking to terminate their agreement. Virtual Dining Concepts responded with a counterclaim seeking $100 million for breach of contract.
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