The 2024/25 edition of the Meridianbet FA Trophy concluded in dramatic fashion on Sunday, May 18, with Hibernians FC defeating Birkirkara FC 2–1 at the National Stadium to lift their 11th title and book a spot in next season’s UEFA Conference League qualifiers.
But beyond the result, the night stood as a testament to Meridianbet’s commitment to Maltese football — not only as title sponsors but as active contributors to the sport’s growth and social impact in Malta.
Meridianbet, part of Nasdaq-listed Golden Matrix Group (GMGI), has steadily increased its involvement in Malta through long-term sports partnerships and local engagement.
A Tournament Elevated by Meridianbet
Throughout the season, the Meridianbet FA Trophy delivered intense competition and memorable moments. From the early knockout stages to the electrifying final, Meridianbet’s branding, organisation, and promotional efforts were present across every touchpoint — physical and digital.
This level of integration reflects Meridianbet’s growing role not just as a sponsor, but as a strategic partner for Maltese sport.
CSR in Action: €2,800 Donated to Inspire Malta
One of the standout features of this year’s competition was Meridianbet’s “Every Goal Matters” campaign — a Corporate Social Responsibility initiative linking each goal scored to real-world impact.
- €100 was donated per goal during the quarter-finals
- €200 per goal from the semi-finals and final
Across the final rounds, Meridianbet donated €2,800 to Inspire Malta, helping support their mission of assisting children and individuals with disabilities.
Stefan Pavlović, Director of Meridianbet Malta, commented:
“This final provided a strong platform to reinforce our values as a brand. We are pleased with how the competition was delivered and the opportunities it created to engage meaningfully with the local community.”
Byron Falzon, Operations Manager, added:
“From planning through to execution, our aim was to ensure that the Meridianbet FA Trophy stands out not just as a sporting competition, but as an event that reflects our broader commitment to social contribution and partnership.”
A Final to Remember
The match itself delivered on every level. Hibernians took an early lead through Apostolos Martinis before Birkirkara, down to 10 men, equalised via Maxuell Maia. But it was Kurt Shaw’s late header that sealed victory, sending Hibs fans into celebration and capping off a thrilling campaign.
Looking Ahead
Meridianbet’s role in this year’s FA Trophy has reinforced its position as a leading advocate for sports development and social responsibility in Malta. From fan engagement and sponsorship visibility to real contributions through CSR, this final was about more than a trophy — it was about building a lasting legacy in Maltese sport.
As the football season winds down, Meridianbet remains committed to supporting future initiatives that blend sport, community, and impact.
The company operates in Malta as part of Golden Matrix Group (GMGI), helping bring structure and continuity to its efforts across the region.
Meridianbet is licensed by the MGA. License number: MGA/B2C/134/2007. Play responsibly. For help, visit www.rgf.org.mt. Players must be over 18 and terms and conditions apply.
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Following the strong turnout and positive feedback from the past two editions, this year’s Expo is expected to deliver an even better experience, showcasing the very best of what Malta’s public administration has to offer.