Fast food giant McDonald’s will be exiting the Russian market and wills ell all of its 850 outlets in the country following Moscow’s invasion of Ukraine.
Back in March, McDonald’s announced it will be closing down the restaurants, where it employed upwards of 62,000 people.
However, on Monday, the mega business went a step further and revealed that after more than 30 years of operations in Russia, it will be exiting the market in the country and will sell all.
A statement issued by the brand revealed that ‘the humanitarian crisis caused by the war in Ukraine, and thee precipitating unpredictable operating environment, have led McDonald’s to conclude that continued ownership of the business in Russia is no longer tenable, nor is it consistent with McDonald’s values.’
After the sale, the restaurants will no longer be allowed to use the name, logo, branding or menu of McDonald’s.
Russia accounts for 9% of the company’s revenue and 3% of its operating profit. Chief executive Chris Keempczinski said that the brand is exceptionally proud of the 62,000 employees who worked in the restaurants. ‘Their dedication and loyalty to McDonald’s make today’s announcement extremely difficult.’
Guess the Russian guy who hoarded Big Macs when the war broke out was right after all…
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