More companies and business giants have joined the ranks of cutting operations in Russia and this time, it’s Coca Cola, McDonald’s, PepsiCo and Starbucks who have taken the step.
The three companies gave in to public pressure on Tuesday and suspended their operations in Russia after they were subject to boycott calls on social media.
Fast-food giant McDonald’s issued a statement saying that it cannot ignore the needless human suffering unfolding in Ukraine. It will thus be closing all 850 restaurants in Russia, which employ around 62,000 people, temporarily.
Starbucks, Coca-Cola and PepsiCo also announced similar decisions, with the latter saying that despite halting sales in Russia of the main product, as well as 7Up and Mirinda, it will still offer products like milk and baby food.
Starbucks will be suspending around 130 Kuwaiti conglomerate-run coffee shops in Russia. A Yale University team which keeps a list of companies with Russian presence have said that 290 have so far announced withdrawal from the country.
This is reminiscent of the large scale corporate boycott of Apartheid South Africa in the 1980s. The companies will be joining the ranks of Netflix, TikTok, Disney and many others as Putin refuses to back out from the Russian invasion.
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