Around 6.6 million refugees have so far fled Ukraine since Russia’s first attack on the country on February 24th 2022. The country’s ongoing conflict has brought the world together to physically and financially support its victims and this Maltese brand is pitching in.
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Forever Seeking is the brainchild of Maltese designer, videographer and creator Luke Bedford. The fashion brand is described as a ‘vision seeking to inspire’ and incorporates sleek, minimalist designs with modern visuals and the latest collection sends a message against war, with 100 percent of the proceeds going to The Red Cross to help anyone being affected.
As part of the launch campaign, the local designer took to the streets of Valletta to interact with as many people as possible that may take interest and understand the message, “as well as possibly meeting people who might have been affected themselves and have a story to share”, Bedford told Malta Daily.
Beyond purchasing the collection, the brand’s page also has an open donation option if you want to contribute to the cause any further.
Kudos to Forever Seeking for such an initiative.
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