The Malta Tourism Authority (MTA) and Tottenham Hotspur Football Club have entered into an exciting partnership that merges sports and tourism.
This collaboration signifies a shared dedication to excellence, community involvement, and global outreach, highlighting the strengths of both organizations.
A key outcome of this partnership is the introduction of the Visit Malta Cup, a significant addition to the football calendar set to engage audiences in the UK and globally.
The announcement was made at a press conference at Malta’s Phoenicia Hotel, attended by Tottenham legends Gary Mabbutt, Ledley King, Osvaldo Ardiles, Minister for Tourism Clayton Bartolo, and MTA CEO Carlo Micallef.
The Visit Malta Cup, scheduled for August 10, 2024, at Tottenham Hotspur Stadium, will feature a match between Tottenham and FC Bayern München, serving as a pre-season highlight before the 2023/24 football season.
This event will celebrate Malta as a travel destination and also mark Harry Kane’s return to Tottenham’s stadium since joining FC Bayern.
MTA CEO Carlo Micallef emphasized the strategic use of football to promote the Visit Malta brand internationally, targeting quality tourism year-round, particularly in winter months.
Minister Clayton Bartolo emphasized fan engagement, promising an unforgettable experience for football enthusiasts from England, Germany, and beyond.
Additionally, Tottenham legends engaged with local venues during their Malta visit, fostering connections and inspiring young fans while strengthening ties with the community. This partnership underscores a dynamic approach to tourism promotion through sports, showcasing Malta’s attractions to a global audience.
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