Ever since Russia initiated its invasion of Ukraine, organisations all around the globe have come up with ways to support the now war torn country.
Among them is Chicago-based Citizen Brick, which manufactures LEGO mini-figures, which developed a unique way to support the people of Ukraine.
On Instagram back in early March, the company announced a special President Volodymyr Zelenskyy ‘minifig’ along with little Molotov cocktails. All the proceedings are going to support Ukraine.
The original post is no longer available as it was allegedly pulled off the platform due to the Molotov cocktails. The pieces were still a hit and sold out almost immediately. ‘We made as many as possible in a frantic 24 hours, with the CitizenBrick crew coming in on their day off to print.’
$16,540 were raised by the retailer and were donated to Direct Relief. The organisation is working to send much-needed medical supplies to Ukraine. The effort was so successful that CB printed another round of the figure, aiming to raise $100,000 in less than 24 hours.
Their goal was, of course, reached as the new batch also sold out. If you’re hoping to get your hands on your own LEGO Zelenskyy, keep your eyes peeled on Citizen Brick’s instagram page to see if they’re issuing a new round.
This also comes as they announce a donation of $16.5 million to emergency relief efforts which are geared toward children and families. Shipments of LEGO products to Russia have also been halted.
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