Keen Creative Digital Agency On A Visionary Re-Branding

Feb 19 2024

In a landmark moment of transformation, Keen digital media agency proudly announces its strategic re-branding, marking a significant milestone in the agency’s 18 year journey. Embodying a vision summarised by the powerful tagline ‘Purpose, Creativity, Impact’, the agency emerges with renewed vigor, poised to redefine industry standards.

Elevating Purpose

With a commitment to purpose-driven marketing and media communication, Keen amplifies its dedication to its marketing partners’ success by aligning every strategy and initiative with a deeper purpose. The re-branding reflects the agency’s steadfast resolve to make a meaningful impact in an ever-evolving digital landscape that is becoming ever more noisy and where both meaning and impact can be easily drowned in an ocean of information. Redefining and strengthening the connection to purpose is key for any business and for marketing strategies to survive and thrive in an exponentially changing world.

A Canvas of Creativity

Embracing creativity as the cornerstone of innovation, Keen’s re-branding champions bold ideas and imaginative solutions which the team has always upheld through the years through out-of-the box marketing campaign ideas and initiatives. The agency’s creative ethos shines through in every aspect, from its branding projects, international market entry campaigns, to intuitive website designs.

Impactful Initiatives

Central to the re-branding is Keen’s unwavering focus on impact-oriented strategies for positioning brands, with better customer journey flow, and a more holistic business and marketing integration whilst keeping ESG and CSR close at heart. With a keen eye on delivering measurable results, the agency’s comprehensive suite of services aims to drive tangible growth and measurable results for its diverse clientele.

“Over the recent years, Keen has focused on strengthening its long term partnerships with brands as projects grew in scale and expanded across industry verticals and geo markets such as Africa, the United States and Northern Europe. To continue delivering impactful results across rapidly-changing business sectors such as retail, igaming, healthcare, tourism and corporate services, our team has evolved through championing local and international talent, enriching our company’s skill set and expertise.”, Carolin Hyzyk, Director and Head of Business Development says.

“At Keen we have always strived to build strong relationships with our partners, some of which we have collaborated on projects for years. Keen’s re-branding journey signifies a pivotal moment in its quest for excellence. The proven success record exhibits through consecutive awards won at Ad World Masters, among others, and through entrusted brands winning awards for the crafted campaigns. Yet the greatest reward remains to be the success of our clients”, John Falzon, Managing Director of the agency, says.

Grounded in purpose, fueled by creativity, and driven by impact, this agency sets forth on a renewed path, dedicated to empowering clients and achieving mutual success. Stay tuned for what 2024 holds in store. The best is yet to come!

#MaltaDaily

Protest To End Human Right Violations In Mediterranean Sea

Feb 19 2024

Twenty-five local activist groups in Malta are urging authorities to prevent further human rights violations and deaths in the Mediterranean Sea.

The Mediterranean is notorious for being one of the deadliest border areas globally, with tens of thousands of individuals perishing or going missing while attempting to cross it.

In 2023, at least 3,041 people died in the sea, making it one of the deadliest years on record, with the Central Mediterranean Route being especially perilous. Maltese authorities, in collaboration with the European Border and Coast Guard Agency, are accused of exacerbating these fatalities by politicising rescue efforts, delaying assistance, and adopting hostile rhetoric towards migrants.

Furthermore, they are criticised for outsourcing border control to North Africa, where human rights violations, including torture and sexual violence, are rampant.

Despite documented abuses, Maltese authorities cooperate with entities like the Libyan Coast Guard, facilitating the forced return of individuals to detention and degradation in Libya, in violation of international conventions.

Activists demand timely rescue operations, compassionate policies, cessation of pushbacks, discontinuation of support for rights-violating entities, and collaboration with humanitarian organisations for sea rescue operations.

#MaltaDaily

Oppenheimer & Poor Things Dominate BAFTAs

Feb 19 2024

Oppenheimer and Poor Things absolutely dominated at the British Academy Film Awards, with Oppenheimer bagging 7 total awards and Poor Things walking away with 5.

Cillian Murphy and Emma Stone won Leading Actor and Actress for their respective films, with Robert Downey Jr winning Supporting Actor for Oppenheimer.

As for Supporting Actress, Da’Vine Joy Randolph won the award for the movie ‘The Holdovers.’

Other awards included ‘The Zone of Interest’ for ‘Outstanding British Film’, ‘The Boy and the Heron’ for ‘Animated Film’ and ’20 Days in Mariupol’ for Documentary.

Anatomy of a Fall took away the ‘Original Screenplay’ BAFTA, whereas American Fiction bagged the Adapted Screenplay.

Have you watched any of these films?

#MaltaDaily

Four Teens In Car Accident: Young Woman Hospitalised

Feb 19 2024

Yesterday, at around 2030hrs, police were informed of a traffic accident which had taken place in Triq Villabate, Ħaż-Żabbar.

Police convened immediately on site and preliminary investigations showed that an 18 year old man resident of the same locality was driving a Mazda Demio when he lost control and crashed into a parked Peugeot 206.

Riding passenger in the car were two young women and a man, all aged 16 years old and residents of Marsa, Raħal Ġdid and Ħaż-Żabbar.

The persons involved were given preliminary aid, with one of the 17 year old women hospitalised and confirmed to have suffered grievous injuries.

Police are still investigating the case.

#MaltaDaily