John Lewis have done it again as they release their latest Christmas advert which features a hedgehog, snowmen, balloons and a group of hip-hop pigeons.
The retailers are world-renowned for heart-warming Christmas segments and this year is no less with a pandemic-sensitive advert highlighting the gift of kindness and the power of charity rather than presents.
The group commissioned eight different animators to contribute to the stagnated creative community which has crumbled under COVID-19.
Watch the ad here:
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