People born in January receive fewer birthday presents than those born in other months, losing out on an estimated £1,120.11 in gifts over their lifetime, according to research by money.co.uk.
One in 10 individuals admit to spending 34% less (£13.82) on January birthdays compared to other months.
In the UK, the average adult is projected to spend £392 on birthday gifts in 2020, totaling nearly £26 billion for the UK.
The highest spending is on partners (£91), followed by children (£72) and parents (£45).
The study also reveals a preference for mothers, with individuals spending 16% more (£6.78) on gifts for their mothers than for their fathers.
Salman Haqqi, a personal finance expert at money.co.uk, suggests that the financial aftermath of Christmas prompts many to tighten their budgets in January, impacting birthday gift spending.
He emphasizes the need for individuals to plan and budget not only for birthdays but also for other celebrations like weddings, christenings, and anniversaries.
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