Rihanna just performed at the Super Bowl LVII halftime show for free. Yes, that’s right – not that this will be much of a problem for the billionaire, but the amazing performance by the artist was done for free.
Despite the famed halftime show attracting the biggest names in music, there is no pay check for the headlining act, with an NFL spokesperson telling Forbes in 2016 that they simply cover expenses and production costs.
Artists, despite not being awarded an appearance fee, they are paid union scale, which is a minimum wage guaranteed by a union contract.
However, the chance to perform before the ever increasing large crowd is deemed very much worth it. 2022’s Super Bowl was watched by 112.3 million viewers, with this year’s match poised to have attract even higher ratings.
Artists also see boosts in sales after the show, with Rihanna’s makeup brand Fenty Beauty experiencing a whopping 833% boost after she took the opportunity to apply some of it mid-show.
The show was also highly memorable for Rihanna as she used the opportunity to reveal that she is officially pregnant with her second child with A$AP Rocky, making her the first pregnant woman to headline the show.
#MaltaDaily