Forbes has amassed a list of the top 50 content creators, streamers, influencers and vloggers for the year 2023.
The 50 honourees on the second annual Forbes Top Creator list had a combined 2.6 billion followers hauling in an estimated $700 million in earnings – a 20% increase from 2022’s $570 million score.
The study also found that, in 2023, brands will spend an estimated $21 billion on creator marketing. This is up from just $1.6 billion seven years ago, Influencer Marketing Hub claims.
The list was topped, of course, by Jimmy Donaldson a.k.a MrBeast, with a total of $82M in earnings and 312M followers.
He was followed by Olajide Olatunji (KSI) at $24M in earnings and 112M followers in second place, and Jake Paul in third place at $34M and 66M followers.
Coming in at number four were Good Mythical Morning’s Rhett and Link, with $35M and 51M followers. To close off the top 5 list is Charli D’Amelio at $23M and 213M followers.
The rest of the top 10 was topped by Logan Paul in 6th, Elliot Treble (F*ckJerry) in 7th, Emma Chamberlain in 8th, Matt Rife in 9th and Brent Rivera in 10th. TikTok sensation Khaby Lame came in 11th place with $16.5M and 224M followers.
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