In anticipation of Marvel Studios’ “Deadpool & Wolverine” release on July 26, fans and stars have noted the resemblance between the film’s title characters’ red and yellow suits and HEINZ Ketchup and Mustard bottles.
HEINZ is launching limited-edition collectibles that let fans dress up their ketchup and mustard bottles to look like Deadpool and Wolverine. The Deadpool set includes his mask, suit, and katanas for HEINZ Ketchup bottles, while the Wolverine set features his claws, suit, and mask for mustard bottles.
Lizzy Goodman, Brand Communications Manager for HEINZ U.S., explained that the collaboration was inspired by social media conversations highlighting the similarities between Deadpool & Wolverine and HEINZ Ketchup & Mustard.
Goodman noted that while one is sweet and the other zesty, both are better together and are iconic at both movie theaters and cookouts.
The campaign includes a short film with a custom voiceover by Ryan Reynolds, who plays Deadpool.
The film starts as a promo for the movie but morphs into an ad for HEINZ Ketchup & Mustard, with Reynolds humorously acknowledging their visual similarity.
A limited number of these collectibles will be available in the U.S. through HEINZ’s social media in the coming weeks. Fans should watch the HEINZ Instagram for details on how to obtain a set.
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