Heineken®’s new product is taking over the globe; meet Heineken® Silver!

It goes without saying that Heineken® is one of the biggest beverage brands in the world but the launch of their latest product, Heineken® Silver, is taking over the globe and we’re here for it.

“Heineken® Silver is a delightfully refreshing, less bitter and easy-to-drink lager that will appeal to a new generation of beer drinkers and a broader range of taste palates.”

Heineken® Silver is brewed at an ice cold temperature of -1°C to ensure an extra refreshing taste and subtle finish, at 4% ABV.

Heineken Silver® is aimed at connecting with Gen-Y & Gen-Z crowds who don’t normally opt for beer as their drink of choice, offering a refreshing, accessible taste palate for drinkers of all tastes. It was first launched as a metaverse-based product to poke fun at other brands releasing products in the metaverse but eventually became a global phenomenon for linking the physical and digital worlds through fun, engaging branding.

In a nutshell, Heineken Silver® is refreshing, crisp, inclusive and youthful – a definite definite go-to drink for the summer and beyond.

So whether you are a casual consumer, beer aficionado, social drinker or absolutely anything else in between, this is your sign to try Heineken® Silver ASAP.

#MaltaDaily