The internet has exploded with Harry Styles fans expressing their joy at their favourite artist announcing the launch of his beauty brand. The musician, actor and now beauty brand owner is known for his very playful style and his new company, Pleasing, is setting that same exact vibe.
Styles spoke enthusiastically about the new beauty brand in an interview with Dazed, coming out with a glamorous photoshoot to accompany the reveal. Fans were particularly impressed by how well the artist managed to juggle his immense workload and still release such an artistic brand.
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Harry Styles also opened up about how he wasn’t always the bold, unapologetic artist he now is. Growing up however, he came to overcome his fear of people judging his work, instead putting his mind to anything he wishes to achieve. A release date for the products hasn’t yet been announced, but the first to launch are the ‘Pearlescent Illuminating’ serum, ‘Pleasing Pen Matte’ lip oil and ‘Perfect Pearl’ nail polish.
He also went on to say that the core of the brand is ‘community’ and ‘collaborating’. He also brought to mind over-saturation and the environmental impacts of releasing new products. He said that the products are mindfully and sustainably made. ‘I really think that the essence of Pleasing is finding those little moments of joy and showing them to people’.
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