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Hard Rock Cafe’s new burger is inspired by brand ambassador Lionel Messi

Hard Rock Cafe’s new burger is inspired by brand ambassador Lionel Messi
Mar 1 2022 Share

Hard Rock Cafe has just announced the global launch of its brand-new menu item – the Messi Burger – as the latest innovation in Hard Rock International’s “LIVE GREATNESS” campaign. This comes in partnership with global soccer legend Lionel Messi and, starting today, this culinary delight, crafted by Messi himself, will be available for fans to order at Hard Rock Cafe locations worldwide.

As part of Hard Rock International’s ongoing partnership with Lionel Messi, Hard Rock Cafe is proud to introduce a namesake burger inspired by the soccer legend himself, paying tribute to Messi’s ideal burger components. The Messi Burger includes ten flavourful ingredients for a game-changing take on Hard Rock’s Legendary Steak Burger. As Hard Rock and Messi fans bite into the burger, they’ll taste a juicy double stack of the finest ground beef patties, seasoned, and seared to perfection. 

Tastebuds score big with the burger’s winning combination of toppings: provolone cheese, sliced chorizo, caramelised red onion, and Hard Rock’s signature, spicy, smoky sauce served on a toasted brioche bun with shredded romaine lettuce and vine-ripened tomato. If you want to get really MESSI, try the burger topped with a fried egg for a small fee. In 2021, Messi teamed with Hard Rock for the brand’s LIVE GREATNESS campaign, an initiative built on the fan-focused principles that have guided Hard Rock since the opening of its first Cafe location in London in 1971 and aiming to inspire fans while calling on them to unite under their love for the iconic entertainment and hospitality brand.

“It is an honor to take our partnership with world-renowned soccer star, Lionel Messi, and the LIVE GREATNESS campaign to the next level with his very own take on Hard Rock Cafe’s Legendary Steak Burger,” said Jon Lucas, COO of Hard Rock International. “We are excited to welcome Hard Rock and Messi fans to our turf to try the burger inspired by Messi’s very own favorites for a unique and unforgettable experience.”

Hard Rock Cafe is an internationally recognized, world-class hospitality brand that operates cafes around the world, which are visited by millions of guests annually. The first Hard Rock Cafe opened in London, England in 1971. From there the brand has expanded to major cities such as New York City, Los Angeles, Chicago, Miami, Paris, Sydney and more. Hard Rock Cafe offers a one-of-a-kind dining experience with a commitment to serving fresh, high-quality ingredients. With eateries all around the world  Hard Rock continually updates its menu with limited-time offerings including burger pairings, innovative cocktails and more to satisfy the consumer’s ever-changing palate. 

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Gozo will be featuring prominently in PL’s 1000 proposals says Minister

Gozo will be featuring prominently in PL’s 1000 proposals says Minister
Mar 1 2022 Share

Gozo Minister Clint Camilleri revealed to MaltaDaily that Gozo will be featuring prominently among the 1000 proposals which will form part of the Labour Party’s electoral program. 

As Labour contest the general election, their electoral programme of up to 1000 proposals is yet to be announced and revealed. 

However, the Minister revealed that Gozo will be featuring prominently on the electoral programme as has been done in previous electoral programmes. Some of the proposals have already been announced, but Gozo will be at the forefront of the agenda even with the upcoming proposals yet to be revealed. The Minister went on to urge people to keep an eye out for what’s to come for Gozo. 

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New projects to connect Malta and Gozo together down the line

New projects to connect Malta and Gozo together down the line
Mar 1 2022 Share

Speaking to MaltaDaily, Gozo Minister Clint Camilleri reflected upon the previous connective routes between the islands but also forecasted some of the future works taking place such as an air-link project. 

The Minister said that just a few years ago, the only connection between the islands was through the 3 Gozo Channel ferries. He went on to highlight how not only was the service improved and increased with a new vessel, but the fast ferry service was also added to create more connectivity. A fibre-optic cable was also introduced, which creates a digital connection. 

The Minister also set the stage for more similar projects which will connect the islands, including most prominently the air-link project, which will recreate the connection between the islands through the air as was done for sea travel. 

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The Rabat project will be Gozo’s green lung says Minister Clint Camilleri

The Rabat project will be Gozo’s green lung says Minister Clint Camilleri
Mar 1 2022 Share

Minister for Gozo Clint Camilleri spoke to MaltaDaily about the recently announced project by Prime Minister Robert Abela. The Minister revealed how the central Rabat project will provide parking space but also return open green spaces for Gozo’s families. 

The Minister said that the project is an interesting one, saying that the car park will be able to bring more people to the new public space. The green space will be be acting as a green lung for the residents of Gozo, reshaping the landscape for more environmentally sustainable projects. 

Speaking from his experience as an architect, Camilleri said that Gozo will be safeguarded in its infrastructural integrity. There is more to be done, he said, to reach very high standards. These include an aquatic sports centre and a Gozitan museum. 


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