Hard Rock Cafe has just announced the global launch of its brand-new menu item – the Messi Burger – as the latest innovation in Hard Rock International’s “LIVE GREATNESS” campaign. This comes in partnership with global soccer legend Lionel Messi and, starting today, this culinary delight, crafted by Messi himself, will be available for fans to order at Hard Rock Cafe locations worldwide.
As part of Hard Rock International’s ongoing partnership with Lionel Messi, Hard Rock Cafe is proud to introduce a namesake burger inspired by the soccer legend himself, paying tribute to Messi’s ideal burger components. The Messi Burger includes ten flavourful ingredients for a game-changing take on Hard Rock’s Legendary Steak Burger. As Hard Rock and Messi fans bite into the burger, they’ll taste a juicy double stack of the finest ground beef patties, seasoned, and seared to perfection.
Tastebuds score big with the burger’s winning combination of toppings: provolone cheese, sliced chorizo, caramelised red onion, and Hard Rock’s signature, spicy, smoky sauce served on a toasted brioche bun with shredded romaine lettuce and vine-ripened tomato. If you want to get really MESSI, try the burger topped with a fried egg for a small fee. In 2021, Messi teamed with Hard Rock for the brand’s LIVE GREATNESS campaign, an initiative built on the fan-focused principles that have guided Hard Rock since the opening of its first Cafe location in London in 1971 and aiming to inspire fans while calling on them to unite under their love for the iconic entertainment and hospitality brand.
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“It is an honor to take our partnership with world-renowned soccer star, Lionel Messi, and the LIVE GREATNESS campaign to the next level with his very own take on Hard Rock Cafe’s Legendary Steak Burger,” said Jon Lucas, COO of Hard Rock International. “We are excited to welcome Hard Rock and Messi fans to our turf to try the burger inspired by Messi’s very own favorites for a unique and unforgettable experience.”
Hard Rock Cafe is an internationally recognized, world-class hospitality brand that operates cafes around the world, which are visited by millions of guests annually. The first Hard Rock Cafe opened in London, England in 1971. From there the brand has expanded to major cities such as New York City, Los Angeles, Chicago, Miami, Paris, Sydney and more. Hard Rock Cafe offers a one-of-a-kind dining experience with a commitment to serving fresh, high-quality ingredients. With eateries all around the world Hard Rock continually updates its menu with limited-time offerings including burger pairings, innovative cocktails and more to satisfy the consumer’s ever-changing palate.
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