There’s a massive trend currently going around in the world of men’s underwear and it is way more popular than people may think. Rounderbum is a butt-enhancing underwear brand which comes with two butt-shaped polyurethane foam pieces which are woven into the backside of the briefs.
Makers described the effect as ‘lift technology’, and it does exactly what you think it does. Rounderbum acknowledges previous similar iterations of the technology, but this particular brand has managed to reach well over $1 million in sales since 2015.
The brand first won $150,000 during an appearance on business reality TV show Shark Tank, with inventor Jonathan Diersing saying that Amazon sales shot up a thousand percent.
In fact, the butt-lifting briefs are currently the fourth best-selling pair of trunks on the site, with Diersing describing it as ‘spongy, like a real butt.’
The rapid expansion of the brand is suggestive of men being under similar pressure to women to present an eye-captivating behind. ‘We’re not here to fake anyone out’ says Diersing. ‘We just want your clothes to fit as well on you as they do on a mannequin.’
Butt padding is not such a bizarre practice, but the majority of products were previously marketed for reasons other than image-improvement. Rounderbum is shameless about their goal to just make one’s butt look bigger just for its own sake.
#MaltaDaily