Global agency with Maltese branch lands prestigious award

Dec 17 2021

The Disruption® Company was recognised for its business growth, creative product, innovation focus and strength around the world. TBWA\ was awarded the prestigious title of 2021 Global Agency of the Year by Adweek, the leading source of news and insights covering the brand marketing ecosystem. The creative collective was recognised for an exceptionally strong business year across many global markets and its ability to drive Disruptive, transformative growth for its clients. Adweek also highlighted its body of creative work for clients including Apple, Nissan and PepsiCo, among others, its focus on innovation and the progressive evolution of the company’s Disruption® methodology.

TBWA\ANG is an award-winning integrated strategic marketing communications and creative agency servicing clients in Malta. Firmly established in the market for over 50 years, TBWA\ANG is the leading Maltese strategic creative agency delivering a comprehensive service representing clients such as McDonald’s, Bank of Valletta and the Brown’s Pharmacy chain amongst many others.

“In one of the most competitive years Adweek’s selection committee has ever seen, TBWA\Worldwide was unanimously selected as 2021’s Global Agency of the Year,” said David Griner, International Editor, Adweek. “Our editors were impressed not only with the network’s business growth and consistently high bar for creative but also by its clear focus on developing strong talent and elevating a new generation of innovative leadership for the industry.”

“Being named Global Agency of the Year—again—is a tremendous honour and a testament to the 10,000+ creative minds in our collective whose talent, perseverance and ingenuity made this recognition a reality,” says Troy Ruhanen, CEO, TBWA\Worldwide. “It validates our ‘Always in Beta’ mindset and our commitment to continuous innovation.” Ruhanen added, “We are also grateful to our clients for entrusting us with their brands. Without their continued partnership and their belief in Disruption, none of this is possible.”

Earlier this year, the TBWA\ collective earned the #3 spot on Fast Company’s list of Most Innovative Companies in the Advertising category, appearing on the list for the third year in a row. Adweek last selected TBWA as its Global Agency of the Year in 2018.

Desiree Zerafa, Managing Director of TBWA\ANG added, “This global recognition is an incredible testament to the power of the collective. We use the term ‘collective’ over ‘network’ as we have deliberately chosen to pursue a future that is open source, connected, not burdened by geography, and driven by a restlessness to innovate. I am incredibly proud of the TBWA\ANG team, whose stellar work has played a part in receiving this prestigious award. We are incredibly grateful to our clients for entrusting us with their brands, without their continued partnership and their belief in ‘Disruption’, none of the work we do would be possible. We head into 2022 championing the TBWA\ flag in Malta and beyond”.

#MaltaDaily

This gender reveal video posted by Ronaldo is the most wholesome thing you’ll see today

Dec 17 2021

Manchester United forward Cristiano Ronaldo & five-month pregnant partner Georgina Rodriguez have revealed the gender of their unborn twins in a recently-posted video and it’s the most heart-warming thing you’ll see today.

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A post shared by Cristiano Ronaldo (@cristiano)

Captioned “where life begins and love never ends,” Ronaldo posted a video on Instagram featuring the four children holding neutral balloons which when popped, reveal the gender of the twins.

In the video, Rodriguez gives a 3-count, with the balloons popping and revealing one boy and one girl. In sheer euphoria, the boys started to shout “it’s a boy” and the girls “it’s a girl” in Portuguese. Ronaldo and Georgina had announced that they were expecting twins back in October, to a wave of comments and well-wishes, making Ronaldo the father of six children once they are born.

#MaltaDaily

Majority of colour tattoo inks to be banned as January 2022 due to dangerous chemicals, says European Union

Dec 17 2021

As of 4th January 2022, tattooists within the European Union will not be able to apply most colour tattoo inks. This is part of the EU’s latest ‘Reach’ regulation which is set to prohibit the chemical ‘isopropanol’ which is used to sterilise tattoo colours but is dangerous for people’s skin.

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A post shared by Corriere della Sera (@corriere)

While alternatives do exist for certain popular tattoo colours like red, yellow and orange, there does not seem to be alternatives for certain blues and greens and thus, the European Union is permitting the use of the blue ’15’ shade and the green ‘7’ shade until an alternative solution is found.

Moreover, the EU has stated that, in relation to a number of other directives, tattoo ink packaging must clearly indicated the origins of the product, ingredients, expiry date and whether or not the ink contains nickel due to allergies.

It is reported that around 12 per cent of European citizens have at least one tattoo.

#MaltaDaily

WATCH: The moment Maltese player Maria Farrugia scores game-winning penalty against Liverpool

Dec 17 2021

Gozitan-born footballer Maria Farrugia made her mark in the international football scene on Wednesday after scoring the game-winning penalty for Sunderland Ladies against Liverpool.

“If Farrugia finds the net, Sunderland win this one,” the commentator exclaimed prior to a wave of cheers following Farrugia’s goal at the final moments of the women’s League Cup match. Unfortunately, Sunderland journey at the League Cup came to an end in the group phase due to other results within the tournament.

The match was won 4-2 and serves as sweet retribution for Sunderland, who lost their last match against Liverpool in the Women’s Championship.

Well done to Maria for representing her country and smashing it abroad!

#MaltaDaily