Glass bottles are back! Simonds Farsons Cisk plc have just launched a new refillable, single-serve, bespoke glass bottle for Pepsi-Cola, Pepsi Max, 7up, 7up free and Mirinda.
The local launch follows the global release of the new glass bottle silhouette and the first design update since 1996, rocking an etched, twisted bottom and elevated profile.
“The PepsiCo portfolio in Malta has gone from strength to strength over the years and we are confident that the latest investment in this striking and bold new glass bottle will serve to further enhance our clients’ and consumers’ overall brand experience,” said Ms Susan Weenink Camilleri, Head of Sales & Marketing.
This month PepsiCo announced a new global goal to double the percentage of all beverage servings it sells delivered through reusable models from 10% to 20% by building out refillable plastic and glass offerings, amongst others, a statement by Simonds Farsons Cisk plc. read.
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