From Sweden to Vienna: What’s next for Alexandra Alden?

Song writer and musician Alexandra Alden has been hitting several international hotspots in promotion of her brand new album ‘Leads to Love’ alongside her international ‘wonderband’.

The mini tour kicked off in Sweden, accumulating rave reviews in the Netherlands, Belgium and Malta, and going on to perform on multiple Dutch TV shows. Drummer Luke Briffa, guitarist Jimmy Bartolo, bass guitarist Jurriaan De Kok, keyboard player Daniel Van Der Duim and photographer Justine Ellul joined in on the fellowship.

She then took to off to Norrkoping, for the first edition of Future Echoes Showcase Festival – a massive feat for any Maltese artist. With another intimate show at a local shop, ‘Mandala’, Alden made her way to the UK, starting in Wales with three performances at Focus Wales Showcase Festival.

She then took to London a week later and was subsequently invited to the first edition of SPIKE The Bulgarian Showcase Festival. With shows in Belgium and the Netherlands to round it all off, she was then invited to Waves Vienna as the first Maltese artist to perform there.

This was the penultimate stop in her 2022 tour, but she also got to meet EU President Roberta Metsola, EU President of Commission Ursula Von der Leyen, First Lady of Ukraine Olena Zelenska, and MEP Cyrus Engerer.

The final showcase location is yet to be revealed in the coming days and sees Alexandra leaving European grounds to one of the music capitals of the world.

Leads to Love is an album about the butterfly effect and feelings of belonging. In this case, the ‘butterfly’ is in fact a ‘ladybird’ in Alden’s world, which she found living in her windowsill at the age of 19. During her travels throughout her life, Alden has found beauty in the idea that having one’s ‘everythings spread apart everywhere’ can also mean that one has the opportunity to also belong everywhere.

This trip has definitely solidified these thoughts- how one small action can lead to greater things and how a simple connection with someone can alter your life in some way, even if with just a beautiful and memorable experience.

Alexandra’s outfits and some of the bands accessories were provided by Luke Azzopardi Studio following a ‘white-on-white’ theme.

This project is supported by the Arts Council Malta.

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