The French government is currently considering a proposed legislation which would require influencers to label content which is filtered, retouched or augmented in any way.
This proposal would also ban the influencers from promoting plastic surgery as part of paid partnerships.
France’s Finance Minister Bruno Le Maire revealed via a Tweet on March 24th that enacting this law would help limit the ‘destructive psychological effects of filtering and retouching on internet users’ self-esteem.’
Despite research concerning this requiring further investigation, it is currently being reported that heavy social media use and the viewing of highly manipulated images showcasing ‘perfect’ bodies can have negative psychological impacts on young users, especially girls.
This follows a recent social media uproar caused by the New Bold Glamour TikTok filter.
The filter was used by millions as they highlighted how accurate the filter was, not being impacted by waving hands in front of one’s face. Many critiqued the filter for its potentially damaging effects on self-esteem.
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