The new ‘bold glamour’ TikTok filter, which has already been used millions of times in recent days, has received immense criticism for setting up unrealistic beauty standards for women.
How beauty filters have impacted my self esteem. Your sign to unfollow people that dont bring you joy 🤍 social media should make people feel connected and inspired, not critical of their appearance #beautyfilter #bereal #tiktokfilter #unrealisticexpectations #beautytok
Facial filters, interactive AI-programmed masks accessed via a phone’s front camera, drastically alter the appearance of a person’s face. Despite first beginning for novelty purposes, like giving dog-like ears and nose, they have been worked upon to become more precise as time went on.
And now, this new filter is being criticised by social media users who point towards negative impacts on mental health, low self-esteem and body dysmorphia as potential consequences.
Unlike many filters, the ‘bold glamour’ filter is seemingly not impacted by waving one’s hand over one’s face, making the filter more difficult to distinguish from reality.
“I don’t wanna be known as the tiktok filter guy, but ICYMI after attacking GenX w teenage filter, tiktok just dropped a new filter to take out Millennials & GenZ. ‘Beauty filters’ are not new, but the precision on this is beyond uncanny. This is psychological warfare & pure evil,” wrote computational artist Memo Akten.
The same concerns were echoed by many on various platforms, most notably TikTok and Instagram.
I don’t wanna be known as the tiktok filter guy, but ICYMI after attacking GenX w teenage filter, tiktok just dropped a new filter to take out Millennials & GenZ. “Beauty filters” are not new, but the precision on this is beyond uncanny. This is psychological warfare & pure evil. pic.twitter.com/2G2FeMfrTC
— memo akten (@memotv) February 26, 2023
What do you think of this filter?