EU Survey Finds 74% Of Maltese People Use Social Media For News

A recent European Union survey reveals that Maltese people are increasingly relying on social media to keep up with social and political news, more so than TV audiences in other EU countries.

The study examined how people across the EU access information, their engagement with social media, exposure to disinformation, and preferences for political content online.

The survey shows that around 66% of people actively seek political content online, while 76% come across it passively during casual browsing, with most engaging by reading or viewing posts (38%) or liking and reacting to them (36%). Across the EU, at least half of respondents in all Member States except France (48%) use other digital sources daily to follow social and political current affairs, with daily use ranging from just under half in France to over eight in ten in Malta (80%) and Cyprus (82%). Conversely, the highest share of respondents using these sources weekly or less is found in Slovenia (33%), while the lowest are in Cyprus (16%) and Malta (18%). Around two in ten in France (19%) and Belgium (19%) say they never actively follow this type of content, compared with just 1% in Cyprus.

The survey also shows that in Malta, TV remains a key source for social and political news with 48%, while 74% turn to social media, 27% use radio, and many also rely on friends and family for information.

How do you usually prefer to access your news?

#MaltaDaily