For Diesel’s fall 2023 runway show in Milan, creative director Glenn Martens hosted an all-red interior with a massive pile of red and white boxes of condoms.
The boxes was a collaboration between the fashion design brand and Durex, aiming to give the upcoming collection debut a tongue in cheek launch.
An estimated 200,000 boxes of condoms were used to amass the pile, which has since gone social media viral. The mountain of condom boxes follows Diesel’s viral shows by Martens who staged human balloon sculptures.
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The new stunt is part of a Diesel x Durex collaboration which is set to release this spring called ‘For Sucsexful Living’. Free condoms will also be provided for everyone at the brand’s stores in April.
“Sex positivity is something amazing. We like to play at Diesel, and we are serious about it,” Martens said in a press release. “Have fun, respect each other, be safe. For Sucsexful Living!”
The condoms were also reportedly sent individually as invitations for show guests, which included Julia Fox. Milan Fashion Week previews upcoming fashion collections with runway shows and presentations in Milan, Italy and is set to be held between February 22nd to 27th.
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