Named Fight Fight Fight, the new men’s cologne and women’s perfume are the latest additions to Donald Trump’s merchandise empire, launched through an opaque LLC.
Following ventures into sneakers and watches, Trump introduced these fragrances on December 8 via his Truth Social platform, accompanied by a meme-style image of himself and First Lady Jill Biden.
True to his signature gold branding, details about the scents remain minimal. The women’s perfume is described as featuring “delicate floral notes and a burst of citrus,” while the men’s cologne is touted as a “rallying cry in a bottle.”
Previously launched Trump fragrances include Victory 45, featuring a cologne bottle with a gold bust of Trump’s head, which sold out earlier this year.
Trump’s history in the fragrance industry dates back to 2004, with Donald Trump: The Fragrance through Estée Lauder and the 2012 Success cologne, which was likened by Bloomberg to “nice men’s body wash.”
Trump Fragrances claims no connection to his political campaign. The products are tied to 45Footwear LLC, the same entity behind Trump’s sneaker brand, and licensed through CIC Ventures LLC, owned by Trump’s Revocable Trust.
Manufacturing details remain undisclosed, as with Trump’s watch line, raising questions about the brands’ operations.
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