Skims, the shapewear brand co-founded by Kim Kardashian, has unveiled its latest campaign featuring singer Charli XCX.
View this post on Instagram
The campaign, photographed by Petra Collins, showcases Charli XCX in ethereal settings, posing in Skims’ new Cotton Rib and Cotton Fleece collections. Charli wears pieces like the Cotton Rib Split Bralette, Cotton Rib Boxer, and Cotton Fleece Shrunken Waffle Lined Zip Up Hoodie.
View this post on Instagram
Charli expressed excitement about working with Skims, emphasizing the brand’s empowerment of people to feel confident while balancing comfort and style.
Kim Kardashian highlighted Charli XCX as a unique talent who has solidified her place as a megastar in music and beyond.
View this post on Instagram
Charli’s involvement with Skims comes at a high point in her career, following the successful release of her album Brat in June. The album’s influence has even extended to political campaigns, with the Democratic Party embracing its imagery.
Skims has strategically aligned with pop culture moments, previously featuring stars like Nicola Coughlan and Lana Del Rey in campaigns. The new Cotton collections will be available on Skims.com starting August 21, continuing the brand’s trend of releasing highly anticipated collections with notable celebrity endorsements.
View this post on Instagram
#MaltaDaily