Why Some People Secretly Hate Valentine’s Day

Valentine’s Day is marketed as a celebration of love, romance and grand gestures. Yet for many people, it brings discomfort rather than joy.

One reason is loneliness. For those who are single, recently separated or grieving a relationship, the constant reminders of romance can feel isolating. Social media fills with flowers, candlelit dinners and public declarations of affection. It becomes easy to feel left out, even if being single is a personal choice.

There is also the pressure of comparison. Seeing curated snapshots of other people’s relationships can create unrealistic standards. Even those in happy partnerships may wonder whether their own plans are impressive enough. When love becomes something to showcase, authenticity can get lost.

For some, Valentine’s Day highlights unresolved hurt. Past betrayals, heartbreak or disappointment can resurface around a date that centres so heavily on intimacy. What feels magical for one person may feel painful for another.

Commercialisation plays a role too. Critics argue that the day has become more about spending money than expressing genuine feeling. Expensive set menus, inflated flower prices and gift expectations can make the celebration feel transactional rather than meaningful.

There is also the issue of expectation. One partner may see the day as deeply significant, while the other sees it as unnecessary. When those views clash, tension can arise.

Disliking Valentine’s Day does not mean someone is bitter or cynical. It often reflects personal experience, financial reality or emotional boundaries. Love cannot be confined to one date in February.

For some, the healthiest approach is to redefine the day. Celebrate friendships, practise self care or simply treat it as an ordinary Thursday. Real connection is built quietly over time, not just under the spotlight of a single calendar date.

#MaltaDaily