The Sense Group Joins European Campaign For Responsible Drinking

The Sense Group is joining organisations across Europe for #UnitedInModeration Week 2026, an initiative running between November 12 and 18 to promote moderation and responsible choices when consuming alcohol.

Coordinated by spiritsEUROPE, the campaign brings together organisations from across Europe to highlight local initiatives encouraging responsible drinking and raise awareness of their impact.

During the week, The Sense Group will continue promoting its summer-launched campaign through Drinkaware Malta, encouraging adults to consume alcohol responsibly and highlighting the risks associated with excessive drinking, particularly drink-driving.

The campaign has reportedly already achieved high levels of awareness and engagement among its target audiences.

Ray Grech, Director General of The Sense Group, stressed that excessive alcohol consumption can have serious consequences, particularly when it comes to drink-driving.

"We all frequently ask ourselves 'what's the worst that can happen?' Well, when it comes to drink-driving or any other activity impacted by excessive alcohol consumption, you can expect the worst to happen. Nothing good can come out of it," he said.

He added that the organisation was aligned with spiritsEUROPE's wider communication strategy under the #UnitedInModeration message.

Across Europe, this year's initiative will also highlight issues including underage drinking, responsible alcohol service, alcohol and pregnancy, consumer information and informed choices.

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