Romeo Beckham’s New Fashion Brand Launch party Held At AKI London

AKI London, the flagship London restaurant from Maltese hospitality group Lifestyle Group, recently hosted football icon David Beckham, fashion designer Victoria Beckham and their family for an exclusive private event marking the launch of Romeo Beckham’s new fashion brand, Intra.

The intimate gathering saw Romeo Beckham welcome close family members including David Beckham, Victoria Beckham and Cruz Beckham, alongside Cruz’s partner Jackie Apostel.

Guests were seen wearing pieces from the debut Intra collection, a retro inspired sportswear line influenced by classic football culture and vintage athletic design.

The launch has already attracted significant international media attention, with outlets such as HELLO!, the Daily Mail and Yahoo Entertainment covering Romeo’s latest business venture.

HELLO! reported that Victoria Beckham shared images from the evening with her 32 million Instagram followers, posting family photographs in Intra pieces and writing: “So excited for you @romeobeckham @intra x” in support of her son’s first major fashion project.

Romeo Beckham, who has previously worked as a model, is now stepping further into fashion entrepreneurship, following in the footsteps of his mother whose brand is recognised globally in the luxury fashion sector. Reports suggest that Intra is heavily inspired by retro sportswear and football aesthetics.

The private event further strengthens AKI London’s reputation as a high profile dining destination in Marylebone. The restaurant is the London sister venue to AKI Valletta and forms part of the Lifestyle Group hospitality portfolio.

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