Negroni Week Is Here: Here’s What You Need To Know About The Iconic Drink

Negroni lovers, your week has officially arrived. 🥃

Taking place between 21st and 27th September, Negroni Week is an annual celebration of one of the world’s most recognisable cocktails, bringing bars and cocktail lovers together for seven days dedicated to the unmistakably bittersweet drink.

Despite its reputation as a cocktail classic, the Negroni is surprisingly simple. The traditional recipe calls for just three ingredients in equal parts: gin, Campari and sweet vermouth, typically served with an orange garnish.

The cocktail is widely believed to have originated in Florence in 1919, after Count Camillo Negroni reportedly asked bartender Fosco Scarselli to strengthen his usual Americano by swapping the soda water for gin. More than a century later, that simple switch has become part of cocktail history.

Negroni Week itself launched in 2013, combining a celebration of the cocktail with fundraising for charitable causes. Since then, thousands of venues around the world have taken part.

So whether you’re already a Negroni regular or have never tried one, this week might be the perfect excuse to discover what makes the Italian classic so enduring.

If you're a Negroni-lover, make sure you keep an eye out on the SipSociety social media pages for a LOT of fun stuff and activations during the whole week!

Enjoy responsibly.

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