Meridianbet Continues October’s Traditional Breast Cancer Prevention Campaign
When a woman in Montenegro called a clinic this October to schedule a free mammogram through a gaming company’s breast cancer prevention campaign, she didn’t need to fill out forms or wait for approval. Within minutes, she received her appointment date, all in a single phone call.
That simplicity is deliberate.
Meridianbet, operating under the publicly traded Golden Matrix Group (NASDAQ: GMGI), has spent four years building a charitable infrastructure that strips friction from giving.
The breast cancer screening program launched during Breast Cancer Awareness Month under the message “We Are With You” – offering 100 free examinations and 50 mammographies to women over 40 – demonstrates how the company deploys a system that now operates across 18 markets on three continents.
From Local Action to Global Infrastructure
Meridianbet completed 293 social responsibility initiatives in 2024, up from 257 in 2022, reflecting the company’s growing commitment to sustainable and community-focused projects worldwide.
A key driver of this impact has been Meridian Donate, a proprietary platform that enables customers in participating markets to redirect a portion of their activity into nonprofit funding. In 2024, 43 campaigns were conducted through the system, supporting 212 organizations, nearly double the 20 campaigns launched in 2023, when the platform was active across eight markets.
The mechanism is simple: customers can scan a QR code or click a donation button within the gaming interface, with funds automatically routed to verified causes such as hospitals, literacy programs, sports facilities, and environmental cleanups.
Technology Meets Grassroots Execution
Initially tested in 2022, the platform has since expanded to 14 markets, supporting a wide range of initiatives in healthcare, education, culture, and disaster relief. Some campaigns have even linked donations to sporting achievements, such as goals scored during the 2024 European Football Championship or Olympic medals won by athletes from Meridianbet markets.
The Meridianbet Foundation, established in 2020, now supports more than 40 healthcare facilities worldwide. In February 2025, it launched a book donation initiative after an employee raised awareness of underfunded libraries, resulting in thousands of books being collected and distributed across all 18 markets.
Employee engagement is central to these efforts: staff help identify community needs, vet organizations, and often take part in delivering aid directly. In 2024, employees logged 5,027 hours on community projects, up from 3,084 hours in 2022. The company also employs 39 people with disabilities, showing steady growth in inclusive employment practices.
Although the Meridian Donate platform has not yet been launched in Malta, plans are underway to introduce it locally in the near future. Once implemented, it will enable Maltese customers to directly contribute to local nonprofits and social causes through their activity, aligning Malta with Meridianbet’s broader global CSR framework.
Responsibility Embedded Into Business Operations
Meridianbet operates in a sector often scrutinized for social costs. The company has established internal standards that exceed local regulations, including mandatory responsible gambling training and customer-controlled betting limits.
It also participates in the UN Global Compact, aligning its programs with goals around education access, inequality reduction, and sustainable consumption.
The platform’s growth mirrors a broader shift in how corporations approach social responsibility. Traditional CSR often involves writing checks to established charities or hosting annual volunteer days. Meridian Donate embeds giving into the customer experience, creating a feedback loop where user engagement directly funds community projects. The model is scalable because it doesn’t require new infrastructure in each market – the technology travels, and local teams handle execution.
Scaling a Model Built on Simplicity
The company’s roadmap involves expanding health initiatives and environmental programs in 2025, with a focus on regions where it recently launched operations. It’s also exploring partnerships with larger NGOs to scale projects that have worked at the local level.
The breast cancer campaign continues through October and beyond. Appointments fill up as women call the clinic, no paperwork required. It’s a single program in one market, but it runs on the same infrastructure that moved aid to 212 organizations last year. That’s the model: build it once, deploy it everywhere, and let the numbers prove it works.
About Meridianbet
Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 18 jurisdictions across Europe, Africa, and South America. The Meridianbet Group’s successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile. The Company is part of the Golden Matrix Group (NASDAQ: GMGI). Contact https://x.com/meridianbet_ofc and ir@meridianbet.com.
Meridianbet is licensed by the MGA. License number: MGA/B2C/134/2007. Play responsibly. For help, visit www.rgf.org.mt. Players must be over 18 and terms and conditions apply.
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